Talent Valuation Copy

The Opportunity: Talent Valuation

Africa’s creators are sitting on a goldmine of talent but earning copper-coin returns, which is unfortunate, being that Africa has the richest oral history and tradition known to mankind. Legacy platforms pay less than $2 per 1000 YouTube views in Lagos, while the same clip nets $12 in Los Angeles.

That arbitrage bleeds local storytellers, forcing many to juggle side hustles or completely exit the space, or for the majority, not even get started. Meanwhile, the continent adds 30 million new mobile-internet users every year, the fastest growth amongst all continents still. That’s 30 million reasons why African creators can’t afford to wait for fair systems.

Demand is exploding, but the payout rails are broken.

The Blockchain Fix

Blockchain technology fixes both sides of that equation:

• Instant, borderless payouts

  Stablecoins like USDC now move from Nairobi to New York in seconds at near-zero cost. Circle and Tether’s dominance in Africa has proven sustainable and growing faster than ever to even the rural parts of Africa.

• Programmable revenue splits

  Smart contracts route income to every collaborator—voice actor, sound designer, even community investors—in real time. Chainalysis tracked $125 billion in on-chain value flowing through Sub-Saharan Africa last year; creators in Africa deserve a slice, and that is what must happen for Africa’s creator economy.

• Provable ownership & superfans

  NFTs don’t have to be just art images or PFPs anymore, they convert hit episodes, poems, proof of listen POAPs or cover art into scarce, tradable collectibles, igniting fandom economies that are already pushing Africa’s creator market toward a proje

Jamit’s approach: Valuing & Rewarding Creators. At Jamit, we have built the world’s first decentralized audio storytelling platform with an audio-commerce engine baked into it that mints every creation, reaction, remix, license and more. Listeners are now also being rewarded for time spent with micro-rewards, creators cash out in USDC.